Eli is an exclusive offer to dress up and feel like the designers image of the world as it should be: fresh, exciting and pure luxury.

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new exclusive fashion brand

Eli.

Who said, fashion must be the one way or the other? Elias Rumelis and his independent label fight stricture ever since, proving successfully that boutique fashion is not limited to mainstream paradigms. Combining avant-garde thinking with urban toughness, bringing high class attitude to the streets.“

With his new line, Eli by Elias Rumelis, the designer shifts his undertaking onto a new and more personal level. Strongly influenced by his associative and pictorial way of thinking, Eli creates characters of his kind rather than clothes. Changing the perspective from „who would wear it?“ to „who will you become wearing it?“

Eli is an exclusive offer to dress up and feel like the designers image of the world as it should be: fresh, exciting and pure luxury.

Official global launch at the Mercedes Benz Fashion Week in Berlin on January 20, 2021

MBFW

18-20. Jan. 2021

Follow the Mercedes Benz Fashion Week from January 18th to 20th, 2021 on our website. We will share the livestream here. The new, exclusive fashion brand “Eli by Elias Rumelis” will be streamed on January 20, 2021 at 8pm. Stay on track and enjoy!